Mission, Vision and Cause
Our cause: “Incorporate Biodiversity into Business strategies, policies and practices”
The need for both conserving biodiversity ─by means of preserving our natural heritage─ and increasing business commitment to environmental issues has led to the creation of LIFE Certification and its managing organization, LIFE Institute. Incorporating Biodiversity into Business models and policies is, therefore, the basis for this initiative, born in Brazil but destined/designed/seeking to become an international benchmark.
Several seminal studies on “Business and Biodiversity” provided ample examples of the interdependence between these two universes, among them is businesses’ use of ecosystem services ─the multitude of the resources and processes that are supplied by natural ecosystems. Therefore, in order to maintain businesses’ financial health and preserve ecological processes, it’s crucial that we enhance our knowledge on this subject and define the processes leading to a mutually beneficial interaction between Business and Biodiversity.
Ecosystem services – which are maintained by means of biodiversity conservation – are essential to human production systems. Every economic activity relies on the proper functioning of nature. Countless are the examples:
This undeniable interdependence between Business and Biodiversity has led to the creation of LIFE Certification aiming to advance business policies on biodiversity conservation.

